Look out for various advertisements featuring Niki, including the global Uniquely women’s campaign for Oakley, the worldwide women’s Contessa line for Scott Bicycles and the international Marzocchi fork line.
Niki designed some playful graphics for her bikes. “I wanted to look at my bike and feel excited to go ride it, even in the pouring rain! So the colours are bright and fun.”
“There are two kinds of people in the world – those who stray far from the proverbial beaten path and those who stay on it. Mountain biker Niki Gudex is in a way both kinds of people.”
Searching for the soul of MTB on perfect trails deep in the wet dense forests of the Pacific Northwest proved to be a daunting task, leaving many questions. There is something out there. “Have you seen it?”
An Oakley film in homage to “The Search For Animal Chin”.
“There is a Japanese proverb that I will always remember. It is about a chipped piece of china and how it becomes more beautiful because it gains character through its imperfections. This is how I think about myself and all the injuries I’ve had through the years. I don’t look at them as signs of failure or misfortune, but signs of experience and things I have overcome. My imperfections make me stronger.” Niki Gudex
“Ms Gudex possesses that very rare but very powerful mix of both sporting prowess and stunning looks. So just as Maria Sharapova looks as sexy pounding down the line as she does frolicking semi-clad on a beach, so too does 28-year old Niki look just as hot hammering down the side of a mountain all covered in mud as she does in a bikini in front of FHM’s cameras. (Although we do prefer the mud free, pre oiled and bikini clad version.) And cleverly, she’s just released a line of unusually sexified cycling apparel.”
“How the pros pick eyewear… When it comes to sports, few are as savvy about the details that make for winning eyewear as the athletes themselves. We talk to the athletes about what works for them.”
Hutchinson announced today it will be the official tire sponsor of both the Saunier Duval-Prodir Pro Tour team as well as Australian MTB racer Niki Gudex. These two entities may seem at different ends of the cycling universe but the lifestyle dirt rider and the Elite Spanish road outfit come together where the dirt meets the road under the Scott Bicycles and Hutchinson sponsorship umbrella.
“Looks, talent and sporting success. Take a cold shower, put your oven gloves on – it’s Alpha’s 50 hottest sports stars of 2007. Starring Maria Sharapova, LeBron James, Kristie Newton, Lucas Neill, Jodie Henry, Sonny Bill, Niki Gudex, Kelly Slater and Danica Patrick.”
Mountain bike magazine Dirt has been there and is still here. Find Gudex on the collaged cover if you can, amongst the diverse and eclectic personalities of the mountain bike world. Celebrating ten years of history and cheers to a great magazine!
Dirt Magazine, (UK) February 2007 Issue.